Enterprise Taxonomy
Taxonomy is the classification of an organization’s data, information, content
and expertise into a hierarchical structure. When keywords, concepts and
categories are applied to organization content they are referred to as Metadata
it becomes a powerful tool in making information work across the enterprise.
Consistency and efficiency are achieved when taxonomy is effectively
integrated with content management, digital asset and search engines and portals
systems. It creates a controlled vocabulary making information more accessible,
easier to locate and ultimately, more valuable. We will work with you through
the following steps of taxonomy strategy, content/ metadata audit and taxonomy
framework. It’s our objective to produce a taxonomy aligned with your business
goals.
Taxonomy Strategy
A taxonomy strategy involves user interviews, observations, and process
analysis. We help clients define requirements and achieve consensus on the
approach to the taxonomy development project. We will also address longer term
issues such as content classification, taxonomy management, governance and
integration with content management or search solutions. Our holistic approach
to taxonomy development ensures that your project will align with the needs,
culture, and technology of your organization.
Taxonomy Framework
We build a baseline foundation taxonomy framework by validating our work with
key users, subject matter experts and stakeholders throughout the process. The
end result is a validated taxonomy framework. We populate it with the terms that
form the complete taxonomy. We examine the properties, relationships, and
interdependencies of content and metadata then extract the terms and concepts.
Included in our assessment is:
- Search Strategy
- Search Analytics and SEO
- Search and Taxonomy Integration
- The Challenge of Enterprise Search
Even the best search engines on the market can’t make up for a poorly defined
search strategy, misunderstood user requirements, or sloppy metadata.