Social Media

Social media monitoring offers everything from a barometer to the conversations going on around a topic or issue to some of the most agile high resolution audience profiling available anywhere Analytics & Behavior-behavioral metrics are as good as what you do with it once gathered. Clear understanding of what is being measured and then how to act on that insight is the backbone to many of our most successful projects.

HexaCorp offers a full range of lab and field based user testing. We strongly encourage its inclusion in all our projects as a key success factor of the early and post launch stages of a change digital product lifecycle. Understanding user response provides a profoundly rich source of insight and direction to ensure your success. Our testing services include observational, scripted, eye-tracking and group tests.

Strategy & Planning-Interpreting the experiences of users into a clear and measureable strategy your people and partners can realize is the key to success. A successful strategy needs to be simple to communicate and elegant in its execution. By combining research and consultation we develop real world digital strategy which is actionable and measurable.

We believe grabbing an audience’s attention and maintaining the stakeholder involvement requires the social networking model must be well timed and relevant. We believe it’s important to effectively share the strategy and bring your audience along on the journey. We analyze group findings, context and feedback into coherent subject areas and widening the digital strategy and measuring it throughout its lifecycle.